Search engine optimization (SEO) is important for businesses because it helps improve the visibility and ranking of a website in search engine results pages (SERPs). This can lead to increased traffic, sales, and revenue for businesses. Some specific benefits of SEO for businesses include: Overall, SEO is an important part of any modern business marketing strategy, as it helps businesses improve their visibility and ranking in search engine results pages and attract qualified traffic to their website. This can lead to increased traffic, sales, and revenue for businesses.